Agents

Finds the keywords competitors rank for but you don't — your keyword gap — and writes a new page to rank for each. Best for capturing demand you're missing.

Spots existing pages losing positions or traffic (content decay) and rewrites them to recover their rankings. Best for a back catalogue that's drifting down.

Takes one rival, finds the queries where they outrank you (the content gap), and produces stronger pages to overtake them. Best when a few rivals dominate.

Finds half-covered topic clusters — where you rank for a few related queries but miss the supporting subtopics — and fills the gaps. Best for building topical authority.

Skips the playbooks and follows a brief you write yourself. The agent still uses the domain's SEO data as context — you decide the strategy.